Updated: Dec 10, 2022
In the age of technology, it is more important than ever for businesses to have an online presence. customers are increasingly turning to the internet to find products and services, and businesses that don't have a website or app are missing out on a lot of potential customers. In the past, local restaurants have had to rely on word-of-mouth and traditional marketing channels to get their name out there. However, with the advent of technology, local restaurants can now use apps and platforms to reach a wider audience and make it easier for them to grow. Here's a look at how having your own app & platform can make growth easier for local restaurants.
While many large businesses already have their own apps & platforms, it can be more difficult for smaller businesses, like local restaurants, to make the leap. However, there are many benefits of having your own app & platform, and it can be easier than you think to have one. The reason an app and online platform are so important for restaurants is that it makes growth easier. When people can order food with a few clicks, it removes any barriers to entry—such as having to physically go to the restaurant or remember its phone number. Moreover, it’s easier to keep track of customers when you have an app and can send them updates or loyalty rewards. Not only that, but having your own app & platform also makes it easy for customers to book reservations, order takeout, and even pay their bill—all without ever having to step foot inside your restaurant. This not only saves customers time but also makes your restaurant more convenient and efficient.
A report from the National Restaurant Association shows that 70% of customers say technology impacts their restaurant choices. With such a high percentage, it’s time for restaurant owners to make the switch and invest in their own app and online presence. An app also allows you to get creative with how you market your business. You can send push notifications to people who have your app installed, which is a direct way to reach potential customers. You can also use your app to run competitions or offer discounts, both of which will encourage people to download your app and order from you more frequently.
Technology is here to stay and that means restaurants need to change with the times by creating their own platforms. While there is an upfront cost involved in hiring someone to code your site or build your app, it will be worth it in the long run as more and more customers begin using your restaurant’s digital platform instead of traditional methods like phone calls or physically visiting the establishment. For example, let's say you have a new Italian restaurant in town. In the past, you would have had to rely on print advertisements and flyers to let people know about your business. But with an app or platform, you can reach a much wider audience with ease. The cost of this will depend on the size and complexity of the project but expect tens of thousands for a basic app and website.
As you can see, there are many benefits to using technology to grow your local restaurant. With an app or platform, you can reach a wider audience, make it easier for customers to book reservations and order takeout, and even accept payments—all without ever having to step foot inside your restaurant. So if you're looking for an easy way to grow your business, then creating an app or platform should definitely be at the top of your list.